2024-2025 Insights on the Development Trends of China's Baby and Child Care Industry
Wu Can Business Insights
The infant and child care industry is in a structural balancing period of "declining birth rates + rising precision parenting." Short-term, the drop in births to 902 million in 2023 year creates volume pressure. However, medium- to long-term trends—driven by post-90 and post-95 parents' precision parenting mindset, segmented care by age/season/region, and upgraded domestic brand technology—make this a high-quality sector defined by stable volume, quality growth, and segmentation dominance. In 2022, 5117 registered infant care products included 97.8% from Chinese brands, confirming the absolute home-field advantage of local brands.
Report generated byWu Can Business InsightsWriteThink Tank OnlineProofreadChao Gui Research Institute, Suzhou Maternal and Infant Industry Chamber of Commerce, Children's Cosmetic Technology and Safety AllianceJointly released.
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Local Brand Advantage:
Powerful brand influence
R&D capabilities
Deep understanding of the local market
Extensive product lineup
Flexible marketing strategies
Made with natural, safe, and eco-friendly ingredients
Advantages of Global Brands:
Holds a significant market share globally and in China
Powerful brand influence
R&D capabilities
Consumer Loyalty
Continuously improving product quality
Product Competitive Dimensions:
Product PerformanceCleansing, Moisturizing & Skincare, Antimicrobial Performance
Material:Non-toxic and eco-friendly packaging; ingredients derived from natural plant extracts; strict quality control; product certified
Marketing:E-commerce promotion, social media marketing, live-streaming sales, physical store expansion, mother-and-baby chain partnerships, parent-child activity campaigns
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