2023-2024 China Maternal and Infant Care Services Market Research Report
Think Tank Online
The maternity and parenting services market is undergoing a structural shift from "lower volume, higher price": declining birth rates (approaching 900 million in 2023) form an irreversible macro backdrop. However, post-90/95 millennial parents' willingness to pay for professionalism, combined with supportive policies for the three-child initiative, rising disposable income (51821 yuan in 2023), and sustained growth in healthcare spending, are driving the industry's transition from "demographic dividend-driven" to "driven by average order value, service categories, and specialization."
Report generated byThink Tank OnlineWrite.
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Trend 1: Deep penetration of digital applications
The 14th Five-Year Plan explicitly promotes the inclusive application of digital services in healthcare and other sectors. Three key directions for digitalization in maternal and child care:
Fine-grained management:Precise allocation of resources such as equipment, pharmaceuticals and consumables, finance, and human resources.
Optimize the clinical workflow:Maternal-centric, integrated online-offline experience with streamlined workflows
Empower hospitals to extend their service capabilities:Integrate home daily health metrics, monitoring data, and medication records with hospital systems to deliver personalized, precise care.
Trend 2: Integrated maternity care services
Service products extend to the pre-conception phase (preparing for pregnancy → assisted reproduction), while service cycles expand across both ends of the reproductive journey (pregnancy → postpartum confinement → recovery → long-term health management). Single-point providers will be integrated into an end-to-end management platform.
Trend 3: Rise of Home-Scene Consumption
As manufacturing technology advances and mobile internet becomes ubiquitous, home-based consumption is emerging as a new direction. Its core characteristics include:
Convenience:1-on-1 maternal training, group classes, and home rehabilitation equipment
Privacy:Posture correction, body shaping, and skincare at home
Interactivity:Prenatal education, remote monitoring, and real-time consultation
Home scenarios will drive a new generation of integrated at-home maternity solutions combining devices, content, and services.
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