Dongfang Aibao Selected as a Benchmark Case Study in the "2026-2027 China Mother & Baby Industry High-Quality Growth and Market Value Insights Report"
Report Author: Wucan Business Observation
Dongfang Aibao (Beijing) Maternal and Infant Health Technology Co., Ltd. has built a comprehensive maternal and infant industry ecosystem integrating services, R&D, education, supply chain management, and digitalization. The company operates four key brands, including Dongfang Happiness International Maternal and Infant Care Centers.
AwardedNational High-Tech Enterprise, Zhongguancun High-Tech Enterprise, Gazelle Enterprise, and Innovative Enterprise. Currently the only "Specialized and New" (Little Giant) enterprise in our industry.
As a drafting unit for industry national standards, we led the initiation of five group standards covering:Infant Care, Nutrition and Diet, Postpartum Recovery, Childcare Services, Maternal and Infant Talent.
8 years of dedication, serving a network across 30 provincial-level regions in China, with over 700 branded stores and more than 32 member households served.
With deep expertise and benchmark influence in maternal and infant care, Oriental Love (Beijing) Maternal and Infant Health Technology Co., Ltd. has been successfully selected as"2026-2027 China Maternal and Infant Industry: Insights on High-Quality Growth and Market Value"Benchmark research cases further confirm its leading position in the postpartum care center industry.
"2026-2027 China Maternal and Infant Industry: Insights on High-Quality Growth and Market Value"The core proposition is very clear:The maternal and infant industry has shifted from an era of rapid expansion to one focused on deepening value within the existing market. Despite birth rates falling below 800 million—a year-over-year drop of 17%—the overall market valued at 4 trillion remains stable, with projections indicating it could surpass 4.8 trillion yuan by 2026.
The fundamental logic of the maternal and infant industry has undergone a historic shift—from "volume growth driven by demographic dividends" to "enhancing customer lifetime value and deepening engagement with existing users." Against an irreversible decline in birth rates, only those who first establish a new competitive advantage combining "scientific research barriers + AI capabilities + relationship-driven thinking" will win the survival-of-the-fittest battle within the 4.8 trillion market. This is not a cyclical fluctuation; it is a paradigm shift.
